Marketing to Your Strengths

Publication Date: October 5, 2021

Cottage Food Technical Assistance Video Series

AERO, in support of growing local food economies, produced a series of technical assistance videos for cottage food operators. This series addresses topics identified in a statewide needs assessment, town halls, and interviews with cottage food operators. The first three videos cover marketing concepts and how these concepts apply to cottage food businesses, the next two videos address small business management and managing financial risk, and the final video is a tutorial specific to completing a cottage food registration application.

Video #2: Marketing to Your Strengths

AERO's Cottage / Value-Added Food Program Manager


  • Marketing


  • Farmers Market
  • Food Production
  • Retail (Shop/Eat)

Project Resource

  • Education Materials
  • Professional Development/Training


  • Value-Added Producer Toolkit